A dynamic method for detecting faults in incremental and parallel builds.
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Jul 27, 2022 - OCaml
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incrementality
Here are 7 public repositories matching this topic...
Geographic Experiment design and Evaluation Tool designed to help you determine the true lift of marketing efforts.
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Jan 21, 2026 - Python
A curated list of awesome marketing science resources including geo incrementality testing, media mix models, multi-touch attribution, causal inference, and more from shakostats.com . Star ⭐ the repo if it helps you, and feel free to contribute your own favorite resources
marketing advertising causality causal-inference mmm marketing-science marketing-analytics marketing-mix-modeling martech media-mix-modeling incrementality geo-testing geo-experiment marketinganalytics geotesting geo-incrementality marketing-machine-learning
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Jan 19, 2026
This repository provides open-source best practices for for conducting geographic randomized controlled trials (Geo RCTs) for measuring incremental sales effect of advertising cammpaigns. It includes details on one design type in particular, a multi-armed stepped experimental design that has particular advantages in terms of statistical strength.
data-science statistics rct advertising experiments roi crt causal-inference marketing-science randomized-controlled-trials marketing-analytics roas incrementality iroas geo-rct
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Sep 3, 2025 - Python
End-to-end incrementality sandbox on M5-style retail data (DiD + Synthetic Control + placebo tests) with Streamlit dashboard.
python makefile experimentation causal-inference synthetic-control event-study marketing-analytics difference-in-differences streamlit incrementality polars
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Dec 29, 2025 - Python
Measure the true incremental value of your marketing campaigns with GeoLift
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Feb 24, 2023 - Jupyter Notebook
Website for the tutorial: Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges. Presented at ECIR2022 https://ecir2022.org/tutorials/
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Apr 11, 2022
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